The document summarizes a student's media studies portfolio which includes a music video as the main project and two ancillary projects. The student researched the dubstep music genre and typical elements found in dubstep music videos. Audience feedback was gathered and changes were made to better target a 16-25 year old audience. The ancillary projects included a CD cover design and advertisement which incorporated concepts from the main music video project to appeal to the target demographic.

1. A2 MEDIA STUDIES ADVANCED PORTFOLIO RESEARCH & PLANNING CENTRE NO: 11049 ST FRANCIS XAVIER COLLEGE

2. My names is: Christianah (30018615)

3. My main portfolio project is: Music Video with 2 ancillary projects: CD Cover Design Advertisement

5. So I have researched as follows: My job was to research the genre, and the common elements of a music video. I did this by researching the latest music videos at present via the MTV website and noting down some of the best features within them. http://www.mtv.co.uk/music/charts/official-uk-singles-chart Cheryl Cole – Promise This Will.I.,Am ft Nicki Minaj – Check It Out Cee Lo Green - Forget You Bruno Mars –Just The Way You Are Alexis Jordan - Happiness Nelly – Just A Dream

7. So I have researched as follows: After researching different music videos from different genres, a particular style of music stood out to me more than other and this was called “Dubstep”. I then looked into music videos under the genre dubstep and viewed the foloowing: http://www.youtube.com/watch?v=ioUE_5wpg_E Drama - is a film genre that depends mostly on in-depth development of realistic characters

15. This is my ancillary task 1

17. Representation Many representations of Dub step music are portrayed within my digipack. On the cover of my digipack there is an imprint of the same picture in a range of different colours. This idea was taken from my model 2. the reason why I chose to do this was because I felt that my video was very repetitive, so therefore I had to portray this element within my cd cover.

18. What I learned from audience feedback about ancillary task 1 My audience my audience thought that my digipack had many features making it interesting and fun. They thought that my frontcover looked retro, however as my music genre was Dubstep it’d be able to get away with it as it means I have re-prestented dub step music as more retro

23. What I learned from audience feedback about ancillary task 2

24. Changes made in the re-draft of main task

25. Changes made in the re-draft of ancillary task 1

26. Changes made in the re-draft of ancillary task 2